Choosing the right pick-six should not require guesswork and certainly should not be a chore. Working with our client Leinekugel's, I collaborated with my colleagues to make sure guests at the Leinie lodge would not experience either. The solution we provided was an interactive beer quiz that both helped users find a beer they would like, and entertain them in the process.
Site-map of the final product.
Transitional user flow. Users can either take the quiz for recommendations or browse all available beers for flavor profiles.
The quiz sequence is a quick 4 question quiz, that determines seasonal preference, meal pairings, flavor profile, and occassion.
Elevation for EGD casework design and media integration.