Madison Public Market

As Senior Designer, I had the pleasure of working with our client to create a unique and engaging visual identity for the recently announced public market in Madison, Wisconsin. Our goal was to craft a brand that embraced diversity and inclusion, while staying true to the traditional, rustic charm of the market. We began by researching the local culture and history to ensure our design captured the spirit of the region. We then worked with the city to conduct focus groups with the community to further develop our understanding of the market. Through this process, we were able to form a design brief that included the goals, values, and core messaging of the market and prepared a brief and final design that effectively reached our target audience. All in all, our collaborative effort resulted in a unique and recognizable visual identity that captured the spirit, values, and goals of the new public market in Madison, Wisconsin.