Tropikals Sparkling Water
The Klarbrunn marketing team faced a challenge: to introduce a new brand and packaging for their sweet bubbly water, which would boost sales in a crowded market. As a designer and marketing assistant, I utilized our marketing manager’s creative brief to create a visually appealing and effective rebrand strategy. My role involved defining, designing, and launching a successful rebrand that resulted in increased sales and the ability to leverage new campaigns that differentiated our product from competitors.
2014
Employer: Pepsi-Co
Package Design