Tropikals Sparkling Water
The sparkling water market is a bit, well, bubbly. With so many companies vying for a sip of the market share, it was time for Tropikals to stand out and make a splash. The Klarbrunn marketing team had a challenge on their hands – give their sweet bubbly water a new brand and packaging that would make it soar above the competition. As a designer and marketing assistant, I used our marketing manager's creative brief to create something that would not just get noticed, but also help Tropikals thrive in a competitive market. With a lot of creative elbow grease, I led efforts on defining, designing, and launching a successful rebrand that gave Tropikals the delicious edge it needed.
2014
Employer: Pepsi-Co
Branding | Package Design